Millward Brown has just released a new report forecasting which growing digital and media trends will shape brand communications in 2013.
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In partnership with TechStars, a startup accelerator providing seed funding from over 75 venture capital firms globally, Nike is launching a new bold project to encourage like-minded entrepreneurs to start their one businesses and leverage the success of popular Nike + products such as the Nike+ FuelBand and Nike+ Running.
Do you want some silence these holidays? Sit quietly and rest on your cozy couch? With all the families dinners with talkative aunts and noisy nephews this would be a difficult thing to do. KFC is here to help you. The fast-food chain has launched a festive menu in the USA and released a series of humorous ads by Draft FCB Chicago to promote the new offerings.
Louis Vuitton presents a fabulous 1:25 clip titled “Painting with Ribbons,” created by Christian Borstlap, to mark the launch of the Mon Monogram personalization service for small leather goods. In its turn, the service, which is now available on louisvuitton.com, is dedicated to the 100th anniversary of Louis Vuitton’s Small Leather Goods.
Each year ahead of Christmas, Stella Artois, the beer brand connected with the holiday due to its history, unveils some special gifts to its loyal fans. To help people spread the merry spirit this year, Stella Artois US launched the Holiday Carole application on its Facebook page, which allows everyone to send a unique gift “that melds timeless elegance with modern technological sophistication to create a truly unparalleled experience.” The brand created a video, in which a beautiful lady named Carole sings a holiday song to nobody else but you, the receiver of the video gift. Stella Artois fans also can go to the dedicated page on its website to enjoy the experience.
Diesel celebrates life beyond the web by launching a new international initiative, which is linked to the re-launch of the YUK Pre-Internet shoe from 1993. The brand is encouraging its fans to get disconnected from their social media life for at least three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to complete the challenge faster,” calls Diesel. Get back to the pre-Internet time, when life was also cool, go do various real things, meet different people and have real offline fun just it was two decades ago.