Dom Pérignon is explaining the audience what food  tastes best with its rosé champagne variety. The brand has recently hosted an exclusive tasting event for enthusiasts and now it’s bringing its unique atmosphere online, letting consumers recreate the menu of the event. The range of best-fitting foods that allows to understand the rosé 2003 was developed by 10 recognized chefs.

The Dom Pérignon champagne brand has joined forces with the iconic contemporary artist Jeff Koons to create a limited-edition version of a bottle, a giftbox and a bottle holder in line with his balloon-themed artistic style. For the project, the master has adapted its “Balloon Venus” magenta sculpture, inspired by a paleolithic fertility figurine, the Venus of Willendorf, discovered in Austria and dated back to around 23 000 BC.

Photo: Jeff Koons with Dom Pérignon chef de cave Richard Geoffroy, demonstrating the case (click to enlarge)