Dr Pepper Snapple Group announced a renewed pledge of support to the Dr Pepper Museum in honor of the brand’s 125th anniversary through the Dr Pepper Museum Challenge Grant. This three-year challenge grant encourages avid Dr Pepper fans and communities to ramp up fundraising efforts in support of the Museum. As part of the challenge, DPS will match funds received by the Museum dollar-for-dollar up to $250,000 per year for three years with the goal of raising a total of $1.5 million by the end of 2012.

Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.

The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales during the holidays. The soda has a nice deep burgundy color and contains Vitamin E. The previous product Cherry 7UP Antioxidant became a real hit, so the brand decided to threat its consumers with something new.