Taste versus health benefits. That’s the delicate balance that international brand consultancy, Dragon Rouge, perfected in its branding and package design for Vega, a 100% plant-based meal replacement product aimed at a broad cross-section of healthy, active consumers who want to eat ‘clean.’
Dragon Rouge
Seneca Food’s Aunt Nellie’s brand of pickled vegetables enjoys a large and loyal following of older consumers. With rising interest in the farm-fresh movement from a younger generation, Seneca was perfectly positioned to speak to a broader demographic. In order for the brand to remain relevant and differentiated at shelf and appeal to a larger consumer pool, Seneca turned to international brand and design consultancy, Dragon Rouge, to develop a contemporized packaging design to appeal to younger consumers.