Zanussi has kicked off a multi-faceted advertising campaign aimed at getting British families consider the benefits of owning a dishwasher, and, eventually, consider the opportunity of buying this electrical appliance. The campaign taglined ‘Stop Washing Up!’ has been launched in May and will be held in the UK throughout June.
Electrolux
Master students of Domus Academy from around the world have unveiled the fruit of their work as part of ‘Resource’ project initiated by Electrolux last year. Altogether, the ‘Resource’ kitchen features 9 novel concepts of futuristic appliances that consider sustainability and culture under the theme of ‘Re-source’. The launch of the project has coincided with 2011 Milan Design Week and has taken place before the closure of the entry to the annual Electrolux Design Lab.
The Cube is the title of a new promotional project commissioned by Electrolux and performed by Park Associati. A new movable restaurant will “crown» the highest peaks and most notable buildings of Europe. Starting from April 1st, this wonder of modern-day architecture and promotion is going on tour, during which it will visit and sit on top of the most renowned mountains and buildings of Italy, Russia, Switzerland and Sweden. The first location it will make an appearance is Brussels, Parc du Cinquantenaire where the Cube will appear on top of the arc.
Electrolux is announcing a new round of its annual global competition, which is created to find and support the emerging talents in the area of the home appliances design. Electrolux Design Lab 2011 is encouraging industrial design students and recent graduates in this area to submit their works for a chance to a six-month paid internship plus prize money and have their developments on the avant garde of the global technical progress. This year, the contestants that have not started working in the field are asked to present solutions revolving around the ‘intelligent mobility’ theme and reflecting the company’s commitment to ecological technologies coupled with perfect design.
Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.
Electrolux, the company committed to bringing innovations into the world of household appliances, teamed up with Milan-based Domus Academy to mentor 10 students from several countries and help them develop innovative solutions in the sphere of product design. In late November, the group is to unveil their ideas revolving around the “Re-Source” theme and touching on improvement of the kitchen.
Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea” project, which is focused on raising environmental awareness by showing people how much trash there is in and around seas and oceans today. Electrolux has partnered with a number of volunteers (individuals, group and environmental organizations) to collect plastic from the Pacific Ocean, the Indian Ocean, the North Sea, the Mediterranean Sea, and the Baltic Sea. The items, which have been gathered during these several months, are now transformed into five state-of-art vacuum cleaners, each one representing one of the seas or oceans from which the plastics originates.