Electrolux has released a range of small kitchen appliances to celebrate vibrant colours. Psychologists confirm that colour influences on people’s mood, still traditional palette of kitchen appliances goes in boring shades of white, grey or even black. Electrolux has committed to change it by the release of the limited-edition Go Colour! range, which includes a coffee maker, toaster, water kettle, hand mixer, blender and stick mixer.
Electrolux
Electrolux is looking for a correspondent to cover the Electrolux Design Lab final event, which is slated for this fall, in a plethora of social media channels including Facebook, Blog, Twitter, YouTube, Pinterest. The brand, which is committed to introduce innovations to every house, understands the importance of heavy social media presence and is sharing the brand’s passion. The winner will be invited to attend the final event in Milan and contribute to the extensive media coverage across the major social media platforms.
Electrolux will open The Cube, an original dining concept in Milan on December 19. The concept is a celebration of Electrolux Professional Heritage as well as of Scandinavian design and gastronomy trends which inspires the company. Untill April 26, 2012, Milanese and guests will be able to enjoy great food and views attending The Cube.
Each century and each decade has its own food trends, which arise from changes in the modern culture and influence the culture simultaneously. So, culinary can be named one of the most powerful tools in shaping tomorrow’s attitudes and likes, and that’s why we need to know these tendencies. The international manufacturer of home appliances Electrolux has surveyed the world’s most influential food critics and chefs to reveal the top trends in the culinary world—as it turns out, now the hottest thing in this area is “a Scandinavian bistro style slow street food restaurant with Japanese influences focusing on local ingredients,” says the press release.
Electrolux named the finalists of the 2011 Design Lab. This is the 9th annual competition for international designers to demonstrate their intellectual mobile innovations. Eight finalists were chosen from 1,300 participants by a jury of expert designers. The jury considered the entries based on intuitive design, innovation and consumer insight. The winner will receive the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
With the words ‘A cleaner ocean, one vacuum cleaner at a time’, Electrolux introduces a donation program for all its Green Range vacuum cleaners. The Electrolux Green Range vacuum cleaner has become world famous through the project Vac from the Sea, where Electrolux built a number of unique concept vacuums using plastic trash gathered from the world oceans. Now the success hits the sales floor.