Electrolux, the company offering sustainable and environmentally friendly solutions for almost every aspect of household life, has organized a trend seminar in Stockholm dedicated to the subject of ‘terroir’ – a gastronomy trend that is rapidly attaining success in leading restaurants. Previously this term would only pertain to wine. But since it means “a sense of place” and refers to the cumulative effect that the local environment has on the taste of the product, it can be used to all food products. Terroir is about going local and eating local food, which is becoming more and more fashionable each day.

Master students of Domus Academy from around the world have unveiled the fruit of their work as part of ‘Resource’ project initiated by Electrolux last year. Altogether, the ‘Resource’ kitchen features 9 novel concepts of futuristic appliances that consider sustainability and culture under the theme of ‘Re-source’. The launch of the project has coincided with 2011 Milan Design Week and has taken place before the closure of the entry to the annual Electrolux Design Lab.

PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand’s history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay will let consumers see what’s cooking in its Flavor Kitchen located in the headquarters in Plano, Texas. Padma Lakshmi, an award-winning TV host, cookbook author and just a terrific cook, will join Frito-Lay executive chef Stephen Kalil and Laura Macintosh, host of the brand’s own “Flavor Kitchen” web series to let the consumers in behind-the-scenes area of snack manufacturing and guide them «from seed to shelf».

The Cube is the title of a new promotional project commissioned by Electrolux and performed by Park Associati. A new movable restaurant will “crown» the highest peaks and most notable buildings of Europe. Starting from April 1st, this wonder of modern-day architecture and promotion is going on tour, during which it will visit and sit on top of the most renowned mountains and buildings of Italy, Russia, Switzerland and Sweden. The first location it will make an appearance is Brussels, Parc du Cinquantenaire where the Cube will appear on top of the arc.

Electrolux is announcing a new round of its annual global competition, which is created to find and support the emerging talents in the area of the home appliances design. Electrolux Design Lab 2011 is encouraging industrial design students and recent graduates in this area to submit their works for a chance to a six-month paid internship plus prize money and have their developments on the avant garde of the global technical progress. This year, the contestants that have not started working in the field are asked to present solutions revolving around the ‘intelligent mobility’ theme and reflecting the company’s commitment to ecological technologies coupled with perfect design.

Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.

Electrolux, the company committed to bringing innovations into the world of household appliances, teamed up with Milan-based Domus Academy to mentor 10 students from several countries and help them develop innovative solutions in the sphere of product design. In late November, the group is to unveil their ideas revolving around the “Re-Source” theme and touching on improvement of the kitchen.

Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea” project, which is focused on raising environmental awareness by showing people how much trash there is in and around seas and oceans today. Electrolux has partnered with a number of volunteers (individuals, group and environmental organizations) to collect plastic from the Pacific Ocean, the Indian Ocean, the North Sea, the Mediterranean Sea, and the Baltic Sea. The items, which have been gathered during these several months, are now transformed into five state-of-art vacuum cleaners, each one representing one of the seas or oceans from which the plastics originates.