BBDO and Proximity Singapore has launched a shocking digital campaign “World Under Water” that raises awareness of global warming by showing major cities of the world under water. The effort was launched together with CarbonStory, a crowd-funding site for climate change projects, ahead of World Environment Day, celebrated on June 5.
WWF and Oniria\TBWA have teamed up to raise awareness of the global warming using a simple, yet powerful language of on-spot demonstration. The “Global Warming Menu” event was organized in Asunción, capital city of Paraguay, the hottest city in the world—they hosted a cooking session that used the asphalt as a cooker.
Nike has released a new app, MAKING, to inform product developers on the environmental performance of the materials they use in their work. The app, powered by data from Nike Materials Sustainability Index (MSI), contains detailed information on silk, leather, wool, polypropylene, rayon-viscose and more.
H&M is contributing to the global recycling movement in a new way for the company. On February 21, the fashion retailer officially launched a new worldwide apparel-recycling initiative, which allows consumers to help save natural resources and get a little money in return. Customers can leave bags with used and unwanted clothing from any brand in the special green-and-white “Long live fashion!” containers across all H&M stores worldwide. The garments will then be recycled or reworn, depending on their condition.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Having emerged this week from the coldest May for 100 years, the sun has burst through at last and there’s a collective spring in the step of the folks here in Fitzrovia. I never cease to be amazed by the power of nature and its effects on the human psyche. When we experience nature at its best, it magically frees our spirit. Our senses are triggered, we feel more alive, we feel good. But why? And how can we find ways to tap into nature even when the sun doesn’t shine?