Coca-Cola, the world’s largest soft drinks manufacturer, is changing its marketing strategy in European markets to unite four separate brands—regular Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life—under the one and only brand, Coca-Cola
Europe
Oakley has teamed up with Designboom for a new competition that is engaging all design disruptors as part of its ongoing campaign “Disruptive by Design.” The entrants are invited to submit their concepts driven by innovation and a radical new approach that challenges the possible and broadens the horizons.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, a so-called Gen Z. It was discovered that these shoppers, who represent the most culturally diverse type of consumers today, has their own “Five-point path to purchase.” The study is based on ethnographic interviews and first-hand feedbacks as well as design-focused observations.
The smart auto brand and the Danish furniture manufacturer BoConcept are re-imagining the urban outdoor space with a new artistic project, launched in support of their latest “My urban living room” creative collaboration. The two brands have tapped contemporary designers to create state-of-the-art outdoor installations, modern home space, in the street of four European cities. The extravagant open-air pop-up spaces are designed to highlight BoConcept’s smartville furniture collection and the smart fortwo edition BoConcept, the products that emerged from the brands’ tie-up.