1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was printed by Rexam.
Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.
Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’. You have to accept that to increase sales and consumer interest, you have to rethink branding solutions.