Burger King has announced a big revamp of its menu, adding ten new offerings simultaneously first in its 58-year history. The menu has changed to present healthier freshly-prepared meals including fresh salads, fruit smoothies and snack wraps, crispy chicken strips and frappés.
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McDonald’s kicked off a new Twitter initiative, #Shamrocking right before St. Patrick’s Day. The fast food company has recently failed its #McDStories campaign which was aimed to encourage users to share their favorite memories of the McDonald’s but instead faced mostly bad stories of awful food and service.
McDonald’s is testing a new restaurant look in the UK, with a strong focus on ‘family,’ after a similar effort launched in France last year. The concept restaurant with new design, which incorporates the latest technology facilities, was opened in Milton Keynes, and if successful, the new visual approach will be taken to other 1,200 McDonald’s venues across the country.
McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights burgers and fries in its campaigns (like it was in the recent ‘Timber v. Farmer’ advert), this time turned to promoting its range of coffees.