Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.
festivals and competitions
Sony is giving Australians a great opportunity to make use of bad photos they’ve taken during the holidays. The brand has launched a new advertising campaign dubbed ‘No More Bad Photos’ to promote its Cyber-shot HX20, which encourages people across the country to upload their bad stills for a chance to go on the holiday again and re-experience all the exiting moments worth capturing.
Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD, the brand’s branch which is focused on customization and adjusting to consumers’ preferences. The new digital Flash platform, developed by Wieden+Kennedy Tokyo, invites fans to give their faces a workout and (with the help of the web camera) put them next to Nike ID’s sneakers, which can easily mimic the facial expressions thanks to their flexible soles.
L’Oréal USA is proud to announce the L’Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L’Oréal Women in Digital will promote the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women.