For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.
festivals and competitions
The next year will be the last one for D&G, the line by the fashion giant Dolce & Gabbana as Domenico Dolce and Stefano Gabbana announced they are going to fold the D&G line to focus on the top brand offer. “For the upcoming seasons, D&G will become part of Dolce & Gabbana, giving even more strength and energy to our collections. To us, it’s like going back to when we began our adventure: full of ideas,” they commented in an emailed statement as Reuters reported back in September. Now, the brand is calling its fans to help create the farewell video to the youthful line, which was first launched almost 20 years ago and now is coming to an end.
Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19–29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its ‘Fade to Green’ film festival program. For the fourth consecutive year, Timberland will outfit the Festival’s celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City. The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.
The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled ‘When You Find Me,’ inspired by eight crowdsourced photos. In summer, the brand and the filmmaker encouraged photo enthusiasts and professional from all around the globe to submit their stills that would represent one of the upcoming story’s facets. The competition dubbed Project Imagin8ion finished in summer, but it wasn’t the end for the project itself—on December 16, the production team unveiled a result of result work, which can be viewed on the dedicated page (the film will be available to watch until December 19, 9 am EST, so it’s the last day you can view it).