In July Malibu Rum brings the ‘Liquid Sunshine’ coctail to the best US beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom. That’s the way Malibu sets the stage for a White Hot Summer.
festivals and competitions
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.
Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.
Digital media, no matter how strong and influencing it may seem today, still needs extensive support for further development to keep up with the technological progress in the digital age, sustain democracy and deliver information in the most convenient and clear way. On June 22, Knight Foundation announced winners of the Knight News Challenge, which is “an international media innovation contest funding digital news experiments that inform and engage communities.” This year, they selected 16 entrants in the four categories—Mobile, Authenticity, Sustainability and Community—to receive $4.7 million in funding including $1 million contribution from Google.
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, this year over 24,000 entries from all over the world are showcased and judged at the Festival.