Nissan Juke continues to reach its audience, technically savvy young people living in urban areas, using all forms of the modern art. Last week we announced the musical campaign sponsored by the car model on European TV, and today we’ve got a news on another art project. This time Nissan Juke employs contemporary up-and-coming artists to create their visions of the car’s potential.
festivals and competitions
Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.
Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique collaboration are unveiled on the brand’s Facebook page, with two of them even appearing in magazine print ads (a lady wearing a summer hat/fruit gum and a picture of a giant octopus seizing a ship in the sea/mint gum).
Jamba Juice Company announced the launch of its ‘Ambassadors of Wow’ campaign across the U.S.—a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand. The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating ‘wow’ through support and involvement within their communities.
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.
From little things big things grow. That became the concept behind the new ‘Business Heroes’ awards launched by Cisco, which celebrates Britain’s small firms with a great potential. On March 1, the company, which had been looking for the best representatives of small businesses across the UK in partnership with the ‘Management Today’ magazine, announced the award’s winners from a range of fields, including technology, recruitment, manufacturing and sustainability.