Nissan Juke continues to reach its audience, technically savvy young people living in urban areas, using all forms of the modern art. Last week we announced the musical campaign sponsored by the car model on European TV, and today we’ve got a news on another art project. This time Nissan Juke employs contemporary up-and-coming artists to create their visions of the car’s potential.
So, in course of the campaign Jim Mahfood, Jeremyville, and Tristan Eaton were invited to create their own vision of three driving modes of Nissan Juke (Eco, Sport, Normal).
So many men, so many minds: each of the artists has picked a unique approach in depicting the nature of the driving modes. For instance, LA-based artist Jim Mahfood portrayed three different girls with different characters and appearance to symbolize each of the driving modes of the automobile.
Image: www.nissangraphics.com/juke
New York-based artist and toy designer Tristan Eaton has revealed Normal, Eco and Sport driving modes of Nissan Juke as three animals—Panda (for Eco mode), Tiger (for Sport) and Hog (for Normal).
Image: www.nissangraphics.com/juke
Jeremyville, who is known as an artist, product designer, animator, and the author of the first book in the world on designer toys, has depicted the 3 modes as different organs of human body. So, each designs looks like a multi-colored version of an X-ray.
Image: www.nissangraphics.com/juke
At the same time, Nissan Juke has launched an online creative laboratory at www.nissangraphics.com/juke and calls everyone passionate about the model to join the competition. The task of each participant is to create their own version of the Nissan Juke design out of elements of the artwork created by the above-mentioned artists.
Each of the submitted models will be ranked based on the number of votes it receives. The first place winner will be awarded with Nissan Juke—featuring exactly the same exterior design as submitted by the winner. More detailed information about the terms of the competition can be found here.
The campaign was developed for Nissan by TBWA/CHIA/DAY.
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