Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.
festivals and competitions
BlackBerry has finally started the “Keep Moving Projects” cultural influencer program, which was announced at the launch of new Blackberry products earlier this year. The brand’s creative director Alicia Keys along with Robert Rodriguez and Neil Gaiman are inviting the global audience to work with them on a series of projects, which require creative vision and desire to leave a mark. Alicia’s and Neil’s projects have already been launched, while Robert’s one is yet to come.
Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a ‘robber’ in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.
ABSOLUT VODKA goes crowdsourcing—the legendary brand is encouraging U.S. residents to develop the new design for ABSOLUT Chicago, the latest limited-edition bottle in the city series. For the new initiative, the brand has collaborated with the online design community Threadless, which is hosting the competition on its platform. The winner of the art contest will get his or her design featured on the legendary bottle and will walk away with $10,000 and a trip to the ABSOLUT Chicago launch party.
Google is announcing its third annual Google Science Fair to discover young talents in the scientific and engineering fields and support the future of technology by recognizing new geniuses today. In partnership with CERN, the LEGO Group, National Geographic and Scientific American, the tech giant is encouraging young scientists aged 13-18 to come up with their own unconventional ideas on how to make the world a better place.
Following the example of Red Bull and Virgin, which are definitely in love with space, AXE (Lynx) launches its own space-related initiative. The brand is providing its fans from around the globe with a hilarious once-in-a-lifetime opportunity to win a trip on board of the Lynx suborbital spacecraft. While previously the brand used to focus on the controversial theme of male-female relationship, now it goes big and serious. The AXE Apollo project has become the biggest and most ambitious initiative of the brand’s 30-year history.
Do you have a B-face and live in Canada? If you do, you can become an ambassador of the all-new 2013 Mercedes-Benz B-Class, Mercedes-Benz B 250, as the company is on the lookout for individuals, who “truly personify the essence of this stylish and versatile new model.” On the dedicated website, Mercedes-Benz aficionados can associate themselves with one of the four types of B-face, four key characteristics the Mercedes-Benz B 250 vehicle has—B-Seen (love parties, openings and posting looks), B-Adventurous (love extreme challenges in the open air), B-Spontaneous (love doing things no one expects from them), and B-Playful (love things that make other people laugh)—for a chance to become a Mercedes-Benz ambassador.