Mercedes-Benz has arranged a virtual Road Trip for a real prize. To promote its new seven-seater GL-Class, the automaker has launched an online tour across eight countries, inviting UK customers to join in at any phase of the experience for a chance to win a safari holiday for two in South Africa.
festivals and competitions
Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference. The effort is designed to attract the audience to the dedicated website, where they can vote for UK not-for-profits and their ways to revolutionize the world.
The space trip theme, employed by Red Bull, Virgin and AXE in their promotional efforts, has now been taken up in the new campaign by KLM. The Dutch airline is encouraging the international audience to participate in the KLM SPACE competition for a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx. This revolutionary aircraft is set to make the first commercial space trip as part of the larger project, Space Expedition Corporation (SXC), in partnership with KLM.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.