Ahead summer in Australia, Fanta launches a new campaign entitled Unbottle the Fun to tap into the happiness and joy the hot holiday season brings. Coca-Cola’s brand is going to challenge Aussies teenagers with a series of fun-packed “Funstigator” missions through December 31. The promotion is centered around the new app, which can be found either on the brand’s Facebook page or be downloaded from the Apple App Store or Google Play.
festivals and competitions
Nivea, the #1 lip care brand in the world, kicks off its annual competition dubbed Kiss of the Year Contest, which encourages US consumers to share their intimate moments on Facebook for a chance to win once-in-a-lifetime opportunity to kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square. The brand is calling its fans to submit their romantic, dramatic and extraordinary love stories to a dedicated tab on Nivea USA Facebook page. Entrants are asked to write an essay explaining why they deserve to have a memorable kiss on the stage at Times Square. The contest is one of the first holiday activations launched by global brands ahead of the upcoming Christmas season.
Selling apparel is not enough to make people look stylish and stunning—showing how to wear footwear and clothing items is essential for any apparel brand, which cares about their consumers. The best way to deliver great style solutions is to display lookbooks, created by the brand’s fans. Amazon-owned retailer Zappos has collaborated with new social fashion site Chicisimo to launch a microsite, where fashionistas may post their looks, vote for the coolest ones and then purchase them from the retailer’s online store. The project will be launched soon, says the official page of the initiative.
There are dozens of ways to save water, ranging from using water-saving manufacturing technologies to washing jeans less frequently. AXE presents the most controversial way to reduce the water consumption—the brand is encouraging Americans to take shower together to save gallons of water. The brand launched a new campaign titled Showerpooling, calling ‘guys and gals’ across the country to take shower together for the great water conservation purpose. In 2010, AXE launched a similar initiative in Canada.