Toyota Motor Sales USA, Inc. launched “Ideas for Good,” a unique initiative centered on what the company has been doing for many years—repurposing its innovative automotive technology to benefit society in the non-automotive space. The brand also challenges public to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society.
festivals and competitions
Levi’s is supporting both recognized and aspiring performers through a range of projects focused on music. All year round, the brand arranges a number of gigs, releases new tracks under its Levi’s Pioneer Sessions project or launches online-broadcast performances by more or less popular indie musicians on its Facebook pages. Each month the jeanswear pioneer brings forth something new or extends the previously launched programs. This November, for example, it is returning Levi’s Unfamous Music Awards project, which celebrates the talented young musicians and gives them an opportunity to make it huge with a massive support from Levi’s.
Integrated design agency Standout UK has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours. It has created a dedicated microsite for the healthy breakfast brand under a “We Love Winter” theme. The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand.
Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The soft drink brand is offering U.S. university students of (18 years of age or older) an opportunity to explore their scriptwriting talent and gives teens aged 13-19 a chance to become a member of the crew, which will make a short film based on selected scripts with professional filmmakers and celebrities (so far, their names are kept secret).
YouTube and National Geographic are providing creative eco-minds from around the world to take part in a unique Planet Inspired competition focused on nature and win worthy prizes. The core idea of the initiative is to spread the word about the importance of eco protection among the video-hosting website visitors with the help of… their own creativity. The participants of the contest are encouraged to submit their video collages highlighting one of the four themes—Oceans, Endangered Species, Fresh Water, or Exploration—to raise awareness about the problem and call the people who will be watching the film to active action.
LG Canada is going to arrange the LG Rocks Your City Winter Festival, but it still doesn’t know in which city it will host the huge event—consumers are invited to decide it. The brand is encouraging its fans to visit the dedicated page on the company’s website to vote for their city. The most voted location will witness a bunch of festive activities, featuring award winning rock group Hedley and athletes from Canadian Snowboard Federation.