Levi’s is supporting both recognized and aspiring performers through a range of projects focused on music. All year round, the brand arranges a number of gigs, releases new tracks under its Levi’s Pioneer Sessions project or launches online-broadcast performances by more or less popular indie musicians on its Facebook pages. Each month the jeanswear pioneer brings forth something new or extends the previously launched programs. This November, for example, it is returning Levi’s Unfamous Music Awards project, which celebrates the talented young musicians and gives them an opportunity to make it huge with a massive support from Levi’s.

On its online platform www.levisawards.com the brand is looking for up and coming musicians who are eager to share their vision and philosophy through sounds. The two editions of the award (Fall 2009 and Spring 2010) saw over 2,500 bands, some of which performed live at the concerts hosted by Levi’s. November 6-13, the brand is introducing the guest of the show, band These New Puritans from the UK live in Portugal and Spain.  The member of the group will be wearing Levi’s 519 jeans as tribute to the brand which is hosting the tour. The brand also determined six other bands to be featured in the events—two per each gig.

Earlier this year, Levi’s was encouraging emerging bands from Spain and Portugal to visit the project’s hub and register for participation. Once they signed up for participation, the bands had to spread the word about their entries to get more votes from public. The panel of judges then selected five best bands and the leader of public voting as finalists of the third edition of Levi’s Unfamous Music Awards (the selection procedure remains the same for each edition). Judges will analyse the performances and select the winner, which will be awarded €3,000.

Visit the project’s YouTube channel to watch the interviews with performers.