LG to ‘Rock’ One Canadian City

LG Canada is going to arrange the LG Rocks Your City Winter Festival, but it still doesn’t know in which city it will host the huge event—consumers are invited to decide it. The brand is encouraging its fans to visit the dedicated page on the company’s website to vote for their city. The most voted location will witness a bunch of festive activities, featuring award winning rock group Hedley and athletes from Canadian Snowboard Federation.

The event is slated for January 22, and as for now, Fort McMurray is leading on the ranking list of 70 cities. The brand is also offering its consumers a chance to make their vote worth double by purchasing a new LG Optimus phone at the venues of the Telus telecommunication company—they are entering a draw for a chance to win a VIP meet-and-greet with the band at during their visit to the LG Rocks Your City winter festival and receive daily and weekly prizes (Hedley’s CDs and DVDs). The voting process will close on December 10. In a month and two weeks the winning city will get it all—a hilarious rock concert, breathtaking performances by skateboard professionals, gaming showdowns and a range of themed events.

«At LG we truly believe that life’s good when our customers can connect to their world in their own way. With the LG Rocks Your City Winter Festival we are bringing the worlds of music and snowboarding right to the door of a lucky Canadian city,» commented Colin Bettam, Vice-President of Marketing, LG Electronics Canada.  «And with the exciting line-up of Optimus smartphones we will be launching this fall with TELUS, there is no doubt that Canadians will be connected in style