In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
festivals and competitions
Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.
Intel has been a long-time supporter of emerging talents in areas of technology, and this time it decided to turn to music to help aspiring musicians spread their wings. In the middle of this summer, Intel, Cakewalk (the world’s leading developer of products for music creation and recording) and music site OurStage.com teamed up together to launch a new exciting competition for songwriters and music producers.
IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to “Capture” their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.
The transition from summer to school signals the start of busier schedules, which can make it challenging for families to stay connected and maintain healthy eating habits. To help everyone stay on track, Nestlé once again celebrates the new school year with an exciting back-to-school program featuring helpful tips, nutritious meal ideas and family-fun activities on NestleFamily.com/backtoschool.