Procter & Gamble will thank moms for Mother’s Day by launching a nationwide program, «Thank You Mom Reunions,» to bring together 100 moms and their children for milestone family moments they might otherwise miss. The program is part of P&G’s «Proud Sponsor of Moms» campaign launched during the 2010 Olympic and Paralympic Winter Games.
festivals and competitions
Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.
The coffee brand Tchibo invites Internet users to grow a virtual coffee tree on the Tchibobean.ru website — registered users are given 5 beans to plant and then cultivate them to get more coffee. Like it is with other online games, for a better result the tree should be watered, fertilized and protected from moles.
To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional «road trip» on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.
Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.