HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.
festivals and competitions
Jim Beam is providing surfers with a great opportunity to show their skills and win big money with the help of the new interactive online contest Jim Beam The Break. The brand has been supporting surfing in Australia for already ten years, and now it is going to award 2 surfers with $75,000 to make their dream of competing in the WQS come true.
On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of the work, which took the first place, is to receive $1805, and the three runner-ups are to be awarded with $500 and $250 (two artists) correspondingly.
Last year Umbro arranged the Customise Your Speciali contest and manufactured boots featuring user-generated designs for Premier League’s players. Now the brand is arranging another competition. This time the new winning images will be seen on the soles of the boots worn by John Terry, Deco, Wilson Palacios and Pepe at World Cup slated for this summer.
Doritos tortilla chips and Major League Gaming (MLG) unveiled the Pro-Gaming Combine – the first-ever nationwide skills challenge in competitive video gaming history. Starting on February 23 video game pros can log on to www.doritoscombine.com and purchase team passes from MLG for the debut Doritos MLG Pro-Gaming Combine in Nashville March 26-28, 2010.
Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.