Canadians are finally being given the opportunity to have their digital footprint measured and their social status quantified, with the help of a first-of-its-kind Doritos challenge – Doritos Viralocity.
festivals and competitions
Burger King Britain is pushing its new Burger Kings 3-Cheese Angus with the help of a new commercial and a T-shirt creative project. At the microwebsite www.kingtastyshirts.com made specifically for the launch and on the Facebook fan-page you can become creative with designing new black King tees, and then buy or win them.
The Cadbury‘s Picnic Bar has launched a sweet challenge «It’s No Picnic» for people who love to eat fast. The brand hasn’t been in the promotional field for six years and now, with the help of the George Patterson Y&R agency from Melbourne it came forth. The Australian Internet users can upload their 30-second video or record it from the webcam on the site, and have make a commercial. All the uploaded spots will be rated and the most stunning ones are going to be aired on the national TV.