Russian Red Bull office launched the Red Bull Best Ad creative contest for its loyal fans. From February, 1 through April, 1, Russian residents can submit their ideas for the brand’s new commercials, tailored to the cartoon style and following the iconic ‘Red Bull gives you wings’ slogan.
The brand wants the creative authors (who must be independent and not represent any local agency) boost their fantasy and break stereotypes. Still, the idea for 15-second sport, introduced in the form of a video, audio, comics strip or drawing, should be decent. If your idea turns out to be extremely great, the brand will consider making a 20 or even 30-second spot. Contestants may skip to the section with commercials that have been already aired or go and see what content other people submit.
The works will be rated by the jury at the Russian office. The shortlisted concepts will be passed to the headquarters in Austria, where only three of them are to be named as the best ones. Their authors will get the global fame and add the works to the Red Bull heritage.