Powerade launches its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament.
The new commercial, premiering on Sky Sports during the UEFA Champions League match between AC Milan and Manchester United on the 16th February 2010, sees a shirt-less Wayne Rooney fuelled by Powerade and its essential nutrients, take on a shirted Wayne Rooney fuelled by water, in a unique one-on-one skills and endurance duel. The two Rooneys enjoy a prolonged high intensity challenge in which only one of them can become victorious.
The 30 second commercial, which can also be seen in full at www.youtube.com/poweradegb, is the latest creative delivery to support the brand’s InnerGear concept, following the print campaigns with Team GB athletes in summer 2008 and England and Wales rugby stars in February 2009.
Alongside the launch of the ‘Rooney vs Rooney‘ commercial, Powerade is running its most exciting on-pack promotion to date. Throughout February consumers are being offered the chance to win a once-in-a-lifetime training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium. Until 28th February, every purchase of Powerade enables consumers to enter a daily draw to win one of over 100 ‘money-can’t-buy’ training sessions as well as tickets to either a 2010 FIFA World Cup or International Rugby match. To enter consumers simply buy a bottle of Powerade, text the code on the label or go to www.poweradegb.com.