The revelation earlier this year that Pizza Express serves Halal chicken in every chicken dish without stating it on the menu was another dent in consumer confidence in brands following the horse meat scandal of last year.
food and drinks industry
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
Warren Buffett’s Berkshire Hathaway is jointly acquiring H.J. Heinz Co., the manufacturer of the world’s favorite ketchup, as well as baked beans, potatoes and sauces. The co-investor in this deal is 3G Capital Management, which is expected to take day-to-day decisions in the future. The $28 billion deal ($23.3 billion plus debt), which is largest ever in food industry, is to be finalized later this year.
Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
