When immersed in current healthy lifestyle trends, a picture may emerge that most product innovations are intended for […]
food and drinks industry
Our choices in the supermarket may be more irrational than we think. Consumers may say that they pay more for eco-friendly food because it’s healthier, however, what really drives their purchasing decision in regard to pricey groceries is status of a product, a new research from Lund University, Sweden, finds.