Harry Hill has revealed that the latest in his Harry’s Nuts! range of Fairtrade nutty products will be Crunchy Peanut Butter. Harry was closely involved with the packaging design, created by strategic design agency BrandOpus, who previously redesigned the Harry’s Nuts! snack nut range last year.
food
Following the creation of the multi award-winning brand ‘the happy egg co’’ (now worth in excess of £55m in under two years), its creators Springetts Brand Design Consultants have been working with owners of the brand, Noble Foods, to extend its success beyond the shell eggs category and have launched a range of quiches with new designs from the Springetts team.
The time of great changes has come for McDonald’s. Despite of the +$1 billion overhaul that the company plans to complete by 2015 to ultimately change the face of its restoraunts, the brand is under pressure to discard its other iconic face, Ronald McDonald.
The campaign against McDonald’s symbol and point of communication with young consumers is gaining momentum as a group of activist physicians and health conscious people are pursuading McDonald’s to give a boot to its 43-year-old mascot.
Following Burger King and other food service industry rivals, McDonald’s is getting a makeover for the first time in its 56-year history with the aim to get a contemporary look and lure in customers of more age categories, USAToday reports. The results of McMakeover can already be seen in several brand’s locations in Tampa, Florida. However, this is just a small piece of $1 billion-plus plan McDonald’s has in mind as it intends to renovate 14,000 restaurants across the United States by 2015.