The Cheerios® New Author Contest, which kicked off its search on March 22 for the next great new children’s book author, provides aspiring writers the perfect opportunity to make this dream a reality. One Grand Prize Winner will receive a $5,000 cash prize and a possible publishing deal with Simon & Schuster Children’s Publishing, in addition to having his or her book featured inside Cheerios cereal boxes nationwide.
food
Today General Mills, one of the world’s biggest food brands, announced the huge success of its G-WIN Innovation Portal. This web destination was launched back in 2009 with the aim to help the food producer establish close collaboration with inventors to find fresh and sustainable ideas. General Mills were looking for the solutions on the issues such as «product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry».
Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.