International Design Consultancy P&W has designed a range of Simmer Sauces for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market. Inspired by recipes from around the world, the range offers diverse and authentic sauces, perfect for introducing the inexperienced chef to easy ethnic cuisine. The vivid imagery and design details make each pack unique, allowing you to travel the world without leaving the kitchen.

Kit Kat, one of the most successful brands produced by the Nestlé company, is celebrating its 75th birthday. The name of the iconic chocolate ‘fingers,’ approx. 540 of which are consumed every second around the globe (according to the Guinness Book of Records as of March 2010), dates back to the 17th century and originates from a London-based literary and political club called Kit Kat, the abbreviated name of pastry chef Christopher Catling, the owner of a pie shop where its meetings were held.

AXE has kicked off a massive campaign revolving around the “Less female friends, More women” tagline for the new product, AXE Ex-Friend, launched on the South America market. This time, one of the most sexism-driven brands in the world is employing the theme of male and female friendship and is highlighting the highly debatable notion that girls are not for being friends with, but to sleep with.

Kraft Foods is inviting all moms, who are looking for a good chuckle to start off the week or need a laughter-noon break before their duties as carpooling diva begin, to watch a new series of hilarious webspots featuring comedian Anita Renfroe. They can log onto YouGottaLOL.com every Monday morning and catch a new episode of «You Gotta LOL,» a hilarious new online video series sponsored by 14 Kraft Foods brands including Maxwell House, Oreo, Kool-Aid, Wheat Thins, Chips Ahoy! and Jell-O.

Energy drinks with a super healthy touch—that’s what the world is waiting for and what US consumers are about to receive in just a couple of months. Nestlé USA, part of Nestlé, S.A., once of the largest beverage companies in the world, and Jamba Juice Company, a popular brand of health life-style drinks and smoothies, are going to enter the US market of energy beverages with a new collaborative product. On October 5, the two producers announced their intention to sign a partnership for the development and launch of an RTD energy drinks line set to arrive in the US market in the beginning of the next year.

TNO and Unilever announced that they have entered into a three year collaboration to explore the links between diet and health. Unilever’s wealth of scientific knowledge in nutrition and health, and in depth understanding of consumer behavior will be combined with TNO’s innovative approaches in human health research. The collaboration has received a grant from the Dutch governmental innovation program Food and Nutrition Delta.

On September 28, The Coca-Cola Company, owners and players of five sport teams—the Washington Capitals, Mystics, Nationals, Redskins and Wizards—joined forces at the U.S. Capitol to announce a unique partnership aimed at educating local area youth about the importance of physical activity and a balanced diet. The collective influence of these high-profile partners is expected to amplify the need to educate and engage area youth about eating right and keeping fit.