To help Canadians take fibre to new flavour frontiers, Kellogg’s All-Bran ready-to-eat cereals brand has enlisted the aid of Jewels and Jill Elmore, personal chefs to Hollywood A-listers, to showcase the versatility of the highly nutritious product and encourage Canadians to enter the “One Million Ways to Eat Kellogg’s All-Bran Recipe Contest.”

Everyone is invited to participate in the cuisine competition by sharing their delicious recipes based on the products from the line and tips at www.all-bran.ca. The brand will be awarding prizes for winning entries including the Grand Prize of $10,000 towards a kitchen make-over.  To give Canadians a jump-start on the contest, Jewels and Jill are sharing three original recipes all available on the website.

Fibre consumption among Canadians is falling dramatically short of dietary recommendations, with both children and adults averaging only about half of recommended levels. Women aged 19 to 50 should get 25 grams of fibre every day, while men should aim for 38 grams each day. Scientific evidence has shown a link between eating a high fibre diet and a spectrum of health benefits including: digestive health, maintaining a healthy body weight, reducing the risk of heart disease, managing diabetes, and helping to reduce the risk of some types of cancer. Kellogg’s All-Bran ready-to-eat cereals promote good digestive health as they contain wheat bran, an insoluble fibre that can absorb up to 15 times its own weight in water.