This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.
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This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.
In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
The transition from summer to school signals the start of busier schedules, which can make it challenging for families to stay connected and maintain healthy eating habits. To help everyone stay on track, Nestlé once again celebrates the new school year with an exciting back-to-school program featuring helpful tips, nutritious meal ideas and family-fun activities on NestleFamily.com/backtoschool.