Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.
food
Coley Porter Bell has helped location-based business Inish Turk Beg enter the FMCG brand arena by developing packaging for a range of premium, artisan-made fish and meat products. The agency has created the brand and produced packaging designs for smoked tuna, mackerel and salmon as well as back and streaky bacon. As part of a ‘top-down’ distribution strategy they’ll be sold initially only in the most exclusive outlets. The new products will be rolled out to other outlets during 2010.
Dita Von Teese, the famed American queen of burlesque and the face of the Perrier’s “Paparazzi” limited edition water, launched just for this summer, is inviting adults to come and visit her gorgeous online mansion. The doors of the huge house, where Dita is sharing her sensual experience with those who can do justice to it, are open only for people of proper age (standing in front of the gate, visitors are to enter their date of birth on a special plate).