Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.
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The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand’s first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.