Kit Kat was turned into a killer in a new spot by Greenpeace. With the help of the new shock video the environmental organization wants to show that Nestlé, the producer of the chocolate brand, destroys forests for palm oil and kills orangutans, living there.
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The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to create a series of adverts, which would emphasize the positive image of the product, targeted mainly at kids and their moms. The spots are announcing the latest addition to the portfolio of the brand, “Cheerios Crunchers”.
Pepsi «We Inspire» is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an NAACP Award on Friday, February 26, 2010 for advancing positive multicultural images in advertising and media, the «We Inspire» program is gaining momentum as a meaningful movement touching the lives of women from all walks of life.
Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.