A new offering by India’s snack brand Cheetos (PepsiCo), Cheesy Bugs is another healthier addition to the Cheetos Whoosh range. The product provides a healthier kids snack option to mom’s who are always worried about what her child eats during the breaks at school. This new product is made from positive ingredients like whole grains making it rich in fiber & proteins and is fortified with Vitamin A.
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Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.
Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.
Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the 90-ies the brewing coffee-chain won over Nescafé, but now it is following its main rival’s steps and nearly copying its image. The new policy of the green-label brand has risen righteous indignation of the old instant coffee maker, and it launched a website to show consumers the difference.
Mountain Dew has come out with a bright and catching TV-commercial to promote the Throwback campaign, and reach those who for some reason don’t know about it yet. The spot for the drink with real sugar is going to be airing for the first time this weekend during the Winter Dew Tour stop in Breckenridge, USA.
Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register onto the Nestlé Community Passport, log on with his or her account details and write the most suitable, humorous and somewhat provoking words for the illustrations.