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Kraft Foods to open a new biscuit factory in Russia

The international food company Kraft Foods invests $50 million in the new biscuit factory in Russia.

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Posted on 10/15/200907/06/2011 News

KFC will keeping the Colonel as the brand’s face

In June, KFC announced the search for «a new iconic face for the brand’s Kentucky Grilled Chicken.» While the winner of the «Ultimate Kentucky Grilled Chicken Fan» contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand’s world-famous bucket.

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Posted on 07/10/200911/22/2009 NewsSocial Media

PepsiCo partners with Microsoft for online campaign

For the first time PepsiCo launches the biggest ever online campaign in cooperation with technology industry leader Microsoft.

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Posted on 07/08/200911/22/2009 NewsSocial Media

Frito-Lay makes a webisode about women’s ‘real stories’

As a part of its «Only in a Women’s World» multimedia campaign, launched this March, PepsiCo snacks division Frito Lay will turn a ‘real women story’ to animated webisode.

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Posted on 07/02/200911/22/2009 NewsSocial Media

Who will be the New Face of KFC’s KGC? Online voting will determine

After KFC issued a press release announcing a search for «a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began.

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Posted on 06/30/200911/22/2009 NewsSocial Media

Blue Marlin in global rebrand of Vaseline’s Intensive Rescue range

In 2007, Unilever’s skincare brand Vaseline aimed to reawaken consumers’ awareness of the brand — as the skincare experts with unmatched experience and understanding in caring for and celebrating all skin types.

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Posted on 03/05/200903/22/2011 Case Studies

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