Starbucks has announced it acquires Bay Bread, LLC and its La Boulange bakery brand for $100 million in cash to provide consumers with more food options, as well as to hire established French baker Pascal Rigo, who opened the first La Boulange in San Francisco in 1999.
food
Kellogg Company has announced a refresh of its 106-year-old Kellogg’s brand. The update which starts with Kellogg’s completely redesigned website at www.kelloggs.com will be the most significant in the company’s history. First, the update is launching in the U.S. and Canada and to be rolled out globally.
The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants. Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.
Kraft Foods‘ Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by mcgarrybowen Chicago—it is dubbed ‘It’s Yes Food’ and is revolving around saying ‘no’ and ‘yes’ in daily life. The campaign is rolling out across multiple platforms, including TV, print and online, communicating the message of how easy it is to say ‘yes’ to Oscar Mayer Selects—Hot Dogs, Cold Cuts and Bacon—without any artificial preservatives.
When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn more about nutrition through the new interactive programme ‘Toque d’Or NHW,’ which is available for the United Kingdom and Ireland aspiring professionals.