ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered consumers an opportunity to create their own masterpieces, and now it is presenting a unique poster, which is made of shades and light—nothing else.
France
In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.
Even simple things around us can be artistic and hide secrets that prove to be truly amazing and astonishing. What can be more trivial than a hair? But as it turns out, there are a plethora of fascinating and mysterious facts about it, and L’Oréal has come up to reveal all the truths behind hair. The cosmetic giant cooperated with the Palais de la Découverte in Paris to open an exhibition ‘Le Cheveu, de mèche avec la science’ (Hair in league with science), which will be running from October 14, 2011 through August 26, 2012.