Renault that has recently opened the Passion d’Avenir exhibit at the Futuroscope park, has launched its first social business initiative in mobility aimed to restore the autonomy of people with low incomes. Called Renault MOBILIZ, the program will offer real-life mobility service solutions, an investment company to finance mobility projects; and a partnership with the ‘Enterprise and Poverty’ Chair at HEC Paris.
Diesel is covering the Calvi on the Rocks music festival, which has been taking place in Corsica for the 10th consecutive year. The casual apparel brand, which is one of the sponsors of this music event, has launched a dedicated tab on its Facebook page, where users are invited to explore highlights from the 6-day festival, which closes today, July 11.
Evian has launched a new campaign targeting exceptionally consumers from Paris and its suburbs. The premium quality water brand offers people a new online delivery service. The centerpiece is a new digital device in shape of a fridge magnet that makes it possible to order water delivery by pushing a single button.
Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after Hennessey revealed its ‘What’s Your Wild Rabbit’ marketing initiative, which celebrates people who like to explore new horizons, the Rémy Martin cognac brand has launched a new cultural project Maison Rémy Martin FUTUR HERITAGE, which opens a door into the what tomorrow will bring us in the world of design.
MINI United time is here again. The international Community growing up around the British premium small car brand is set to come together for the fourth running of a very special open-air festival May 11–13, 2012. Lying in wait for the MINI United 2012 crowd at the Circuit Paul Ricard in Le Castellet, France—which played host to Formula One races over several decades—alongside the popular Community activities will be a top-class line-up featuring live music acts, motor sport and lifestyle action.