Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer submitted photos that showcase simple happy moments.
Frito-Lay
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.
Doritos tortilla chips and Major League Gaming (MLG) unveiled the Pro-Gaming Combine – the first-ever nationwide skills challenge in competitive video gaming history. Starting on February 23 video game pros can log on to www.doritoscombine.com and purchase team passes from MLG for the debut Doritos MLG Pro-Gaming Combine in Nashville March 26-28, 2010.
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.