PepsiCo’s Frito-Lay has expanded its portfolio by adding a new product. The name of the new snack is Tostitos Dipping Strips. The producer assures that the tasty and thick chips will not crunch in your fingers and hold the thickest dips including “cheese, chili or spinach,” as Frito-Lay rep Deanna McKinley mentioned.
The company has also made an ad campaign for its new snack, which is launching this month. There is a tagline on the prints saying: «The time geometry got useful.” Frito-Lay is not going to come out with any TV-spots for the new addition, though previously it spent big money on Tostitos promotion. For example, on the brand’s advertising the producer paid 26.3 million in 2008 and over the first nine months of 2009, excluding online campaigns.