games

Diesel Gets into The Sims Universe

Diesel has entered the zone of video games by teaming up with The Sims owned by Electronic Arts Inc. to add a touch of its legendary style to a virtual gaming space. The clothing and furniture items from Diesel’s 2012 Spring/Summer collection were taken into the world of The Sims—now, gamers can choose apparel and home décor pieces to make the life of characters brighter and more stylish. The Sims 3 Diesel Stuff Pack new catalogue features items from Diesel and its younger lifestyle brand 55DSL as well as the home furnishings line, allowing to create unique looks and interiors within the gaming space.

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‘Nike+ Kinect Training’ Program Will Bring Elite Athletes to Users Homes

Nike and Microsoft unveiled the result of their partnership, ‘Nike+ Kinect Training’ for Kinect for Xbox 360. The training program that was presented at the Electronic Entertainment Expo (E3) yesterday, on June 4, features some of the world famous athletes such as Lebron James and Rafael Nadal working out with Nike trainers. The superstars will motivate users to train better and open their physical possibilities on a maximum level without leaving their homes.

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AXE Launches the Planetaxe Platform and Invites Its Fans to Be Axemen

AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the ways to attract the opposite sex. Now, AXE is kicking off an online promotion for new product, which builds on another male passion, gaming. The brand has unveiled a new mobile game, Axeman, and launched a new online destination Planetaxe, where guys can play and earn points, which can be ‘turned’ into prizes which cost $1+ million rewards, gear from MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike.

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