Spring begins with some inspiring news from clothing manufacturers. Such big brands as Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer and Patagonia have been reported to create The Sustainable Apparel Coalition (SAC).
Gap
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.
Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day’s challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over.
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.