Spring begins with some inspiring news from clothing manufacturers. Such big brands as Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer and Patagonia have been reported to create The Sustainable Apparel Coalition (SAC).
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list of 10 brands which are entering the new year with a revamped brand identity and values.
Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day’s challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over.
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.
Gap is encouraging shoppers to recycle their blues by gathering their old jeans and bringing them to a local Gap store where they can do some good and get a new pair of 1969 jeans at a special discount just in time for fall. Starting October 6 through October 20, Gap and Cotton Incorporated are teaming up to collect old denim, which will be given a “new life” by being converted into UltraTouch™ Denim Insulation by Bonded Logic Inc., and donated to communities in need.
Gap Inc. announced that it has joined the White House initiative Skills for America’s Future, a new public-private partnership focused on workforce development and job placement for community college students. The fashion retailer will roll out a new pilot program entitled “Gap for Community Colleges” in seven cities, which will offer community college students strategic job- and career-building skills to help take advantage of potential job opportunities.
“As You Sow”, a nonprofit organization, dedicated to increasing corporate environmental and social responsibility, has released a report on a research, which is based on interviews with 7 leading footwear and apparel manufacturers including Nike, Gap, Levi Strauss & Co, Phillips-Van Heusen and Timberland.