Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.

Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day’s challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over. 

Gap is encouraging shoppers to recycle their blues by gathering their old jeans and bringing them to a local Gap store where they can do some good and get a new pair of 1969 jeans at a special discount just in time for fall. Starting October 6 through October 20, Gap and Cotton Incorporated are teaming up to collect old denim, which will be given a “new life” by being converted into UltraTouch™ Denim Insulation by Bonded Logic Inc., and donated to communities in need.

Gap Inc. announced that it has joined the White House initiative Skills for America’s Future, a new public-private partnership focused on workforce development and job placement for community college students. The fashion retailer will roll out a new pilot program entitled “Gap for Community Colleges” in seven cities, which will offer community college students strategic job- and career-building skills to help take advantage of potential job opportunities.