Saatchi & Saatchi created a multi-city, multi-media spectacular for the next installment in Deutsche Telekom‘s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets on November 17 starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey. Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.
Germany
STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth‐orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye‐catching and compelling retail solution.
Not only people watch television, pets do that to, but the content they see doesn’t usually tug at their heartstrings. Nestlé Purina, which last year released a first-ever movie shot by cats under its Friskies brand, now is about to launch a 23-second TV commercial designed especially for dogs in Austria this week after broadcasting it in Germany this summer. To create an advert for Beneful, the brand teamed up with pet behavior experts from the USA, who guided the production team, consulting on what sounds really can make the canines turn their faces to the screen.
The Glacéau vitaminwater brand, known for its bold claiming which was criticized by public and banned by the advertising watchdog ASA, has now come up with a new campaign, which surely won’t generate any negative buzz. The Coca-Cola Company’s colorful drink has launched a new promotional project ahead of London 2012, encouraging fans to join in the creative process of developing a new flavour. The crowd-sourcing project, running on Facebook, is fronted by English signer Jessie J, the new brand ambassador and a ‘Flavour Creator,’ she will also help launch the consumer generated product, the ninth in the brand’s line-up, shortly before the Olympic Games.
Volvo presented its new Concept You car at the 2011 Frankfurt Motor Show yesterday. The Concept You follows its forerunner Concept Universe and blends contemporary Scandinavian design with intuitive smart pad technology. All this demonstrates how the future Volvo cars will look like—like an intuitive car.