Bombay Sapphire is getting ready to begin the restoration of the historic buildings in Laverstoke Mill, Hampshire to open its new distillery. The company will invest millions of pounds into the revamp of the site where one of England’s most significant bank note paper factory was functioning for many years.
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Hendrick’s Gin has embarked on a unique journey across the US to introduce its bizarre retro and fairy-tale style to the people in Houston, San Francisco, Chicago, Philadelphia and New York City. The brand, which is known for its unparalleled visual approach (its promotional activities and the website design are paying tribute to the cartoonyish and somewhat Monty Pytonish aesthetics), launched its five-port tour Voyages Into The Unusual on June 6. The brand will stop three nights in each of the destinations, transforming the hosting venues into a totally alternate realm, just like it did last this year as part of The Hendrick’s Enchanted Forest of Curiosities tour.
This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.
Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them invent new and astonishing ways of proposing, Hendrick’s Gin is teaching both male and female consumers how to not to be a gentleman (for men) or how to trap your potential spouse (for young fillies) in its two schools, Hendricks’s school for scoundrels and Ladies school of nuptial conquest.